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Beiersdorf Unveils Plans for Future Growth

Will streamline product portfolio globally, exit color in Germany.

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By: TOM BRANNA

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Beiersdorf AG’s supervisory board has approved a package of new measures and investments designed to complement its consumer business strategy named “Focus on Skin Care. Closer to Markets.”The package comprises substantial investments in the company’s skin and body care brands, the global streamlining and harmonization of the product portfolio, and the realignment of regional structures. “Implementing the package of measures and investments will make Beiersdorf even more competitive a...

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